Track qualified conversions
A lead is only useful if it has a chance of becoming revenue. Track enquiries, calls, bookings, purchases and other actions in a way that separates quality from volume.
Understand cost per acquisition
Clicks and impressions do not pay the bills. Cost per acquisition shows how efficiently spend turns into meaningful actions, especially when viewed by channel and campaign.
Measure conversion rate by page
Site-wide conversion rate can hide important problems. Look at landing pages, product pages, forms and checkout steps to find where users are dropping off.
Review revenue and return
Where possible, connect marketing data to revenue. ROAS, ROI, average order value and customer quality help you decide what deserves more budget.
Watch assisted performance
Some channels introduce users while others close them. Assisted conversions and returning visitor behaviour help you understand the full journey instead of over-crediting the last click.